Associate Professor Theresa Dirndorfer Anderson was recently interviewed by Alexandra Cain from the Sydney Morning Herald’s MySmallBusiness publication on the topic of “slow information”.
An extract from the article:
“…we all grapple with the pace of commercial life. At the same time, we have more information at our fingertips than ever before.This is great in lots of ways as it gives us plenty of real data on which to base business decisions. But we’re bombarded by information and it’s hard to know which bits are important.
Enter the slow information movement. Slowing ourselves down and thinking about the information sources we trust is one way to overcome the constant info deluge.
…slow information is an opportunity to take the best from our fast-paced world and overlay a slower, more considered approach…
This may allow smaller firms to take the time to really get to know their customers, not just by gathering data about how they transact with the firm, but also by having real conversations with them.”